05 L’ORTO BOTANICO

SCOPE Branding & Identity

TIMELINESpring 2025 12 weeks
TOOLS  InDesign Photoshop Illustrator

Florence’s L’Orto Botanico “Giardino dei Semplici” is one of the world’s oldest botanical gardens, home to over 9,000 plant species.  The refreshed logo is inspired by the distinctive window structures that frame the greenhouses of L’Orto. This window fragment serves as both a symbol of the sunlight essential for photosynthesis and a visual echo of the museum’s architectural identity. Designed as a modular element, the logo can be stacked across deliverables to create dynamic windowpane compositions of varying sizes.  

The rebrand’s balance of heritage and modernity reflects L’Orto’s evolving role. It is not just as a historical landmark, but a living space that continues to adapt.