03 L’ORTO BOTANICO
- Florence’s L’Orto Botanico “Giardino dei Semplici” is one of the world’s oldest botanical gardens, home to over 9,000 plant species.
The refreshed logo is inspired by the distinctive window structures that frame the greenhouses of L’Orto. This window fragment serves as both a symbol of the sunlight essential for photosynthesis and a visual echo of the museum’s architectural identity. Designed as a modular element, the logo can be stacked across deliverables to create dynamic windowpane compositions of varying sizes.
The rebrand’s balance of heritage and modernity reflects L’Orto’s evolving role. It is not just as a historical landmark, but a living space that continues to adapt.
- Advised by Silvia Agozzino.
- VIEW THE PROCESS BOOK
Born out of the ‘n’ from Dinamo’s ABC Maxi Round, the logo was mirrored and manipulated to become a window fragment.
LOGO & COLORS
The color palette features vibrant shades of yellow, green, and purple. They represent modernized interpretations of the building’s original hues.