04 ENCORE

UX RESEARCH, APP DESIGN

FALL 2024

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01 THE BRIEF

COLLABORATORSMadison Wang
Michelle Chen

TIMELINEOct.-Dec. 2024
7 Weeks

INSTRUCTORBei Hu

PROBLEM STATEMENT
Concert-goers struggle to capture, organize, and relive their live music experiences in a meaningful way. This makes it challenging to preserve the excitement and emotions of live music while fostering a sense of community.

RESEARCH QUESTION

How can a digital platform be designed to help concert-goers effectively capture, organize, and relive their live music experiences, while also cultivating a sense of community among users?

GOALS

Enhance reflection and engagement with concert experiences.
Allow users to log memories, manage and share content.
Foster a community of concert lovers

TARGET AUDIENCE
Concert-goers from ages 18-24

02 RESEARCH

COMPETITOR ANALYSIS
Our initial analysis covered eight different indirect competitors. During this phase, we identified a gap in existing platforms, none of which directly met our objectives.

We then selected two competitors for an in-depth analysis: Photos and Bandsintown. After conducting usability tests on each application, we prioritized our findings based on their impact. Feedback highlighted several user interface issues that participants found lacking, insights we leveraged to refine and enhance our app's design.

SURVEY
We conducted a Google form survey sent out to our friends, family, and peers. We received 61 responses, primarily in the 18-24 demographic.

We had two main takeaways:

The lack of content organization contributes to the reason users don’t look back on their past content that often.
A majority of people indulge in other’s live concert experiences through social media.

INTERVIEWS
We then conducted six in-person interviews.

We had three main takeaways:

People enjoy taking their own videos, rather than taking others’ afterwards.
Users like to organize the concerts they attended.
Users are not interested in connecting with other concert-goers. They prioritize being with their own friends

These interviews led to a pivotal shift in our initial concept, which originally centered on content sharing and connecting with fellow concert-goers. Based on the insights gathered, we began to pivot towards a more individual-focused approach for the app.

PARTICIPANT OBSERVATION
Michelle attended a SEVENTEEN concert at the Allstate Arena in Chicago with the aim of exploring how concert-goers use their devices during events and what they do with the content they capture.

We had three main takeaways:

People prioritize taking videos over photos.
Most people record during their favorite songs and during fan interactions.
Users usually post short-form media soon after the concert, such as Instagram and Snapchat stories, or Tiktoks.

03 DATA SYNTHESIS

PERSONAS
We created two personas based on common archetypes we found:

Aliyah prefers to fully immerse herself in the concert experience, relying on friends to capture videos for her. She seeks a simple and efficient way to organize and access shared content afterward.

Connor, a sentimental music enthusiast, enjoys recording during concerts to preserve the memories. He values a streamlined method for organizing his concert content and easily revisiting those cherished moments.

USER JOURNEY MAP

Focusing on Aliyah's persona, we documented her experience using a concert app to gather content from friends after attending a concert together.

By exploring her goals, frustrations, and opportunities for improvement, we gained valuable insights and built empathy for her needs, which guided the development of our app's user interface.

STORYBOARD
We created a storyboard highlighting a typical interaction that Conner might have with the app:

After a stressful week, Conner get’s a notification from the Encore app to look back on some fun concert memories.

USER FLOW
We created a user flow map that highlights our three main sections in our navigation bar, as well as their respective journeys,

04 PROTOTYPING

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Last Updated Jan. 2025.