02 CONVERSE HOLIDAY ‘24

In Converse’s Spark the Season Holiday 2024 campaign, we challenged creators to redefine the holiday spirit by showing up, disrupting norms, and leaving lasting impressions through bold, unforgettable moments. The campaign celebrated real and raw expressions, capturing unfiltered authenticity and unself-conscious creativity.

As a Global Brand Creative intern, I collaborated with the team to create the season’s design system and creative direction, including the product superiority for each shoe, the logo, and layouts for the website.